CREATIVE TECHNOLOGIES IN ADVERTISING DESIGN

investigating the integration of translation technologies into translation programs in iranian universities: basis for a syllabus design in translation technology

today, information technology and computers are indispensable tools of any profession and translation technologies have become an indispensable part of translator’s workstation. with the increasing demands for high productivity and speed as well as consistency and with the rise of new demands for translation and localization, it is necessary for translators to be familiar with market demands an...

Cognitive Activity Analysis of the Brain in Creative Design Thinking

The present study was aimed at analyzing cognitive activity of the brain during creative design thinking. This study was a causal-comparative study. The statistical population of the study was all students of Tabriz University in the period of 2016-17. At first, interested students were invited to participate in the research, and 30 of them were randomly selected and selected from delta, theta,...

Metaphor: a Creative aid in Architectural Design Process

In the developing world, skills in innovation and creative design have emerged as key attributes for graduating designers. Creativity is essential if we want to generate new solutions to the considerable and complex problems in architecture. Metaphor is frequently expressed as a key tool for enhancing creative design, yet little empirical research has been performed on how novice designers can ...

Creative Stimulation in Conceptual Design

Conceptual design is a process of creating functions, forms and behaviors. Although cognitive processes are utilized in the development of new ideas, conventional methodologies do not take human cognition into account. However, it is conceivable that if one could determine how cognitive processes are stimulated, then more effective conceptual design methods could be developed. In this paper, we...

Evolutionary computation in creative design